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With
the positioning of WAWA and THORNTON'S in the local economy, one of
my established clients decided to be proactive. He has been in the
high end convenience business for over 17 years, but he knew that
he wasn't going to be able to compete with their corporate advertising
budgets. We discussed his options, and decided that EDDM would be
a cost-effective way to get in front of his customers quickly. |
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